{"id":1727,"date":"2026-10-14T18:13:02","date_gmt":"2026-10-14T22:13:02","guid":{"rendered":"https:\/\/www.manaus.am.gov.br\/procon\/operacao-farma\/"},"modified":"2026-10-14T18:13:02","modified_gmt":"2026-10-14T22:13:02","slug":"operacao-farma","status":"publish","type":"post","link":"https:\/\/www.manaus.am.gov.br\/procon\/operacao-farma\/","title":{"rendered":"Opera\u00e7\u00e3o \u2018Farma\u2019 verifica pr\u00e1ticas comerciais e coleta de dados em drogarias de Manaus"},"content":{"rendered":"\n<p>A Prefeitura de Manaus, por meio do Servi\u00e7o de Atendimento e Prote\u00e7\u00e3o ao Consumidor (Procon Manaus), em conjunto com a Defensoria P\u00fablica do Estado do Amazonas (DPE-AM), iniciou, nesta quarta-feira, 14\/10, a opera\u00e7\u00e3o \u201cFarma\u201d, com fiscaliza\u00e7\u00f5es em drogarias de diferentes zonas da capital. A a\u00e7\u00e3o verifica o cumprimento das normas de defesa do consumidor, especialmente nas pr\u00e1ticas de concess\u00e3o de descontos em medicamentos e no tratamento de dados pessoais dos clientes.\u00a0<\/p>\n\n\n\n<p>\u201cNosso trabalho tamb\u00e9m \u00e9 garantir que o consumidor seja respeitado nas situa\u00e7\u00f5es em que muitas vezes n\u00e3o sabe quais s\u00e3o seus direitos ou como reivindic\u00e1-los. Por isso, \u00e9 importante que os estabelecimentos compreendam suas responsabilidades e ofere\u00e7am um atendimento transparente, que respeite a autonomia e a privacidade de cada cidad\u00e3o\u201d, afirmou a presidente do Procon Manaus, Onilda Abreu.&nbsp;<\/p>\n\n\n\n<p>Durante as visitas, as equipes verificam se a concess\u00e3o de descontos est\u00e1 condicionada ao fornecimento de CPF ou de outras informa\u00e7\u00f5es pessoais, al\u00e9m de avaliar a clareza dos pre\u00e7os e a disponibilidade de informa\u00e7\u00f5es sobre o tratamento dos dados coletados.<\/p>\n\n\n\n<p>A opera\u00e7\u00e3o d\u00e1 continuidade \u00e0 Recomenda\u00e7\u00e3o n\u00ba 1\/2026\/DPDIGITAL, assinada em agosto pelo Procon Manaus e pela DPE-AM. O documento orienta as redes de farm\u00e1cias e drogarias a n\u00e3o exigirem dados pessoais como condi\u00e7\u00e3o para conceder descontos, al\u00e9m de assegurar ao consumidor acesso a pre\u00e7os de balc\u00e3o sem a obrigatoriedade de cadastro em programas de fidelidade.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1728\" srcset=\"https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-1024x576.jpg 1024w, https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-300x169.jpg 300w, https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-768x432.jpg 768w, https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-1536x864.jpg 1536w, https:\/\/www.manaus.am.gov.br\/procon\/wp-content\/uploads\/sites\/29\/2026\/10\/846703832_1604625544476316_5280290921307813915_n-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">#paratodosverem &#8211; Equipe do Procon Manaus durante fiscaliza\u00e7\u00e3o <\/figcaption><\/figure>\n\n\n\n<p>As equipes tamb\u00e9m verificam outros aspectos previstos na legisla\u00e7\u00e3o consumerista, como a validade e a precifica\u00e7\u00e3o dos produtos, a sinaliza\u00e7\u00e3o do atendimento priorit\u00e1rio e a disponibiliza\u00e7\u00e3o de um exemplar do C\u00f3digo de Defesa do Consumidor (CDC) em local vis\u00edvel e de f\u00e1cil acesso. Quando s\u00e3o identificadas irregularidades, os fiscais registram as ocorr\u00eancias, estabelecem prazos para adequa\u00e7\u00e3o e adotam as medidas administrativas cab\u00edveis.&nbsp;<\/p>\n\n\n\n<p>O coordenador da Defensoria Digital e do N\u00facleo da Sa\u00fade, defensor Arlindo Gon\u00e7alves, destacou as principais irregularidades identificadas durante a fiscaliza\u00e7\u00e3o. \u201cA visita tem car\u00e1ter orientativo, mas algumas situa\u00e7\u00f5es j\u00e1 motivaram notifica\u00e7\u00f5es e autua\u00e7\u00f5es por parte do Procon Manaus. Entre os problemas identificados est\u00e3o a falta de mecanismos que permitam aos consumidores consultar quais dados s\u00e3o armazenados e solicitar que n\u00e3o sejam guardados, al\u00e9m da aus\u00eancia de informa\u00e7\u00f5es b\u00e1sicas sobre a Lei Geral de Prote\u00e7\u00e3o de Dados. Tamb\u00e9m foi constatada a coleta de imagens e dados biom\u00e9tricos sem oferecer ao cliente a possibilidade de recusar. Essa pr\u00e1tica gera preocupa\u00e7\u00e3o, pois envolve dados sens\u00edveis e riscos relacionados a vazamentos e ao uso indevido das informa\u00e7\u00f5es\u201d, declarou.&nbsp;<\/p>\n\n\n\n<p>A opera\u00e7\u00e3o \u201cFarma&#8221; continua nesta quinta-feira, 15\/10, com novas visitas a drogarias da capital. A iniciativa busca contribuir para a adequa\u00e7\u00e3o dos estabelecimentos \u00e0s normas vigentes e fortalecer o respeito aos direitos dos consumidores.<\/p>\n\n\n\n<p>\u2014\u2014 \u2014\u2014 \u2014\u2014<br><strong>Texto \u2013 <\/strong>Lara Bernardes \/ Procon Manaus<br><strong>Fotos \u2013<\/strong> Divulga\u00e7\u00e3o\/Procon Manaus<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":68,"featured_media":1729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[458,459,6,15],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opera\u00e7\u00e3o \u2018Farma\u2019 verifica pr\u00e1ticas comerciais e coleta de dados em drogarias de Manaus<\/title>\n<meta name=\"description\" content=\"A Prefeitura de Manaus, por meio do Servi\u00e7o de Atendimento e 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